Pop Up Displays Are Ideal For Trade Show Exhibiting

Pop up displays are really easy to use and their lightweight portability makes them an excellent choice because they are simple for one person to transport to the show and put the complete stand up by themselves without tools or assistance. They are very cost effective as well and if your company is new to trade show exhibiting, a stand of this type is the ideal way to get started and will provide you with a great looking display at a reasonable cost.


Another great bonus with pop us displays is that you can change the look of your stand quickly and easily by updating your graphics. In many cases, you might only want to change one or both of the outer panels in order to present your company images in the central section and your Exhibition special offers as ‘attention grabbers’ on the outer panels. This avoids the need for several pop up displays and makes the stand even more cost effective.

Should you find yourself in the happy position where show organisers have offered you a bigger stand space as a special deal or because they have space to fill nearing ‘show-time’, you will be able to supplement your pop up displays stand with other pull up banners which are very cost-effective and can create a real impact with your advertising message. Roller Banner Stands often have a removable cartridge containing the banner or graphic panel and this enables these to be changed very easily for a completely different look.

No matter how thoroughly you have prepared for a show with great graphics on your stand, enthusiastic staff that are ready to get out there and make deals or how good the new product or service is that you are launching at the show, you will not have a success if the show is not right for your company. The planning stage is vital and this is where most companies new to exhibiting fail by falling at the first hurdle.

It is a really good idea to plan a year ahead. That way, you can visit a show you are thinking of exhibiting at next year and by going as a visitor, you can assess the show much better. Take some time to chat to exhibitors in the same line of business as your company and see what they think of the show – stand back and watch how busy their stands are, do they attract a lot of visitors? What level of interest is there? These questions will help you make your decision.

In the event that you cannot visit a show and arrive at your conclusions from your research on the day, ask the organisers to provide you with a breakdown of visitor statistics. From this information, you will be able to determine numbers, what type of visitors they got and from which market sector and thus determine how many of these you might be able to turn into customers by exhibiting yourself.