A Pop Up Display Stand Is The Best Choice For Any Company New To Exhibiting

Pop up Display Stands are definitely the ideal way for any small to medium sized business to start out exhibiting at Trade Fairs and Exhibitions. Their two major advantages over other stand types are the low initial purchase cost and the ease with which new graphics can be purchased to completely change the look of your stand at minimal cost.

You will find that a Pop up Display Stand is really easy to transport. You will probably receive your complete stand in a wheeled case that provides a useful trolley to push or pull or stand from car to stand space and in a very short time, you can have your stand fully set up.

If you want to make the most of the opportunities offered to you at Trade Shows with your pop up display system, you need to think about a couple of pointers that I am going to mention now. Firstly, it is vital to ensure that you choose the appropriate trade show for the type of products and services your company specialises in. If possible, visit a show you are thinking of exhibiting at the year before you are thinking of exhibiting there. This will enable you to see how many visitors it gets and ask the organisers for a profile breakdown of visitors so you can see how many of them might be potential customers.

Another important point I should mention is that in the UK, the vast majority of visitors turn left when entering an Exhibition. If you live outside the UK, you should check out whether this holds true in your country as it may just be because we drive on the left in this country.

Another point to consider when thinking about where your stand should be located is that for the first few minutes at any trade show, most visitors are not really looking around - they will be too busy listening to announcements, looking for directions on signs, looking at the floor-plan and so on. It takes several minutes for any visitor to start really taking in what they are seeing. This means that there is very little point in having a stand too close to the entrance because most visitors will just walk past without really looking at your stand.

I would have to say that a Pop Up Display stand is certainly, in my opinion, the very best way for a small to medium sized business to get into exhibiting at Trade Shows. This is firstly because of how easy it is to change the look of your stand by replacing graphics to represent changing offers and products, but also to ensure that you have a cost-effective stand that looks the part and is easy for your staff to work from. Finally, I would say that however good your stand is, you must be sure to use every opportunity to gain new business by placing your stand in the correct location at an appropriate show for you to gain the most new customers possible from your exhibition stand.