If you are new to exhibiting at trade shows and exhibitions, it is most likeley that the major concern you will have is 'are we going to make any money out of this or is this trade show booth / pop up display stand just going to be a huge chunk out of the marketing budget for nothing?'.
If this is the case, I have a couple of tips to help you out. The first one is to get yourself a copy of Ken Wheelers excellent step by step manual called Making Exhibitions Work For You. This will take you from the very first steps of deciding whether exhibiting at trade shows is right for your company, through the planning process, choosing an exhibition, choosing a stand, choosing a theme for a stand, choosing and training your stand staff, promotional items, the look of the stand, pre-show publicity, how to market your presence at the show, how to attract visitors to your stand, how to turn visitors into sales leads and how to follow up those sales leads. (Phew!! Yes, it really IS that comprehensive) and it is available to you for £10 as a pdf ebook!
Second, head on over to HubPages and check out this article called How to earn from your Exhibition Stand where you will find lots more helpful tips.
Tuesday, 5 October 2010
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