Once you have chosen which Exhbition or Trade Show is right for your company, you need to book your space. It is vital to give very careful consideration to the position you choose whether you have need a space only position for your Pop up Display Stand, Bannerstands, or Bespoke Exhibition Stand or whether you are using shell scheme or Exhibition booth within the Show.
Here is a link to an online Directory of UK Trade Shows, and a link to an online International Directory of Trade Shows which has a vast number of Exhibitions and Trade Shows both in the USA and the UK.
The first thing you need to do, is to request a floorplan of the Exhibition which will have details of the spaces still available. One interesting fact that I have noted over the years in the UK is that 90% of all visitors to Exhibitions, turn left when they enter the Exhibition. I have recently been talking to a lady in the USA who has advised me that this is not the case there and it may be that the left turn in Britain is affected by the side of the road we drive on - an interesting concept and one that demands further research by me! But in UK, the predominance of the 'left turn' means that attendees will be visiting those stands to the right hand side of the Exhibition last, when they tired out and 'boggle-eyed' so in the UK, it is vital to take this into account. In other countries, it would be well worth asking the organisers about the traffic flow around the Exhibition you have chosen. The choice of stand position is, I believe, the most important aspect for the would-be Exhibitor to decide upon.
Check which stands are still available and choose from the floorplan, which is the best position for you. Points to consider:-
1. Areas which are likely to be most busy (main thoroughfares, routes to toilets, restaurants etc.).
2. Most people turn to their left (in UK, see above), when entering an exhibition but also bear in mind that most people take a while to ‘acclimatise’ when they first enter the exhibition hall and often walk straight past stands just inside the entrance whilst they are clipping on their badges, checking out the catalogue, etc.
3. Take advice from the organisers - it is in their interest as well as yours for them to find you a good location for your stand.
4. If the position you want to be in is currently shown as vacant but is a larger area than you want to pay for, don’t be afraid to ask - organisers may split the area into two stand spaces to accommodate you or even offer you a discount on the whole area if it is getting close to the date of the exhibition when you book.
Once you have chosen the position and stand size, if you have chosen a pop up display stand, it will be easy to adjust the configuration of your stand to make best use of the space.
Here is a helpful article with some top tips for Exhibition Success and some pointers on choosing your Exhibition Stand itself. Pop up Displays, Pop up Exhibition Stands
Sunday, 23 May 2010
Pop up Exhibition
This blog is going to build up into a step by step guide to Exhibition and Trade Show success for YOUR company. Each post will take you through one aspect of the process of how to make your Exhibition Stand (whether you have banner stands, a pop up display system, use shell scheme or exhibition booth, or whether you have a bespoke stand, designed specifically for your requirements) - it doesn't matter how much (or how little) you spend, all will be for nothing if you do not know how to use your Exhibition and Trade Show presence, to gain new business, to nurture relationships with existing customers and to grow your database for future business growth.
So stay tuned, as they say, bookmark this blog for future reference, subscribe to my RSS feed (at foot of page) and you will be able to stay one step ahead of the competition!
I will be publishing articles and interviews with industry professionals, providing resource information, pointing you to special offers on Banner Stands and Pop up Display systems, linking you to companies who can provide you with exactly the 'giveaway' you wanted for your show.
Firstly - and fundamentally, how do you decide whether Exhibiting at a Trade Show, Exhibition or Trade Fair is right for your company? Take a look at this article How to decide if your company should exhibit at trade shows and this one, How to earn from your Exhibition Stand at Trade Shows , they will get you off to a good start.
Examples of Banner Stands, and a basic, compact Pop up Display System
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